Cigarette prices vary widely between countries and are determined by many factors, including the tobacco market structure and the tobacco tax system. In addition, many tobacco companies will price cigarettes differently as “premium” or economy brands to capture different segments of the market.
The most effective tobacco control tool are tobacco taxes. Large tax increases make tobacco less affordable, driving down consumption. This is especially true if the taxes between products results in uniform cigarette prices, preventing smokers from switching to cheaper cigarette brands.